Anyone who wants to pursue a career in digital marketing needs to acquire a wealth of technical and traditional marketing knowledge. The industry is constantly changing and requiring that managers learn the latest technologies and understand traditional forms of marketing which includes offline marketing. There is a lot of room for growth and advancement within most companies. If you’re currently going on interviews for a digital marketing manager job, then you should review the following interview questions.
What areas of digital marketing do you consider to be your greatest strengths?
This answer will depend on your actual work experience. Whether it’s SEO or social media, every digital marketing company has specializations, or areas that they’re really good at doing. This is often a screening question to determine if you’re even qualified for the position. No matter which area you choose to discuss, make sure you have a portfolio of work to back it up. This can either be real-word projects you’ve worked on or projects you’ve completed for a school project. You should also include any performance increases that you were responsible for. For example, if your biggest strength is SEO, you should be able to show how you’ve increased organic rankings for a site you worked on. Or you could show how you increased a website’s backlink profile.
What advice would you give a company that wants to start a digital marketing campaign on a budget?
Targeting your audience is the most important strategy to develop. And if the company is on a budget, they need not waste money targeting everyone and anyone. The most common mistake for any business is to waste time and money marketing their products to all consumers. Many of these people that you’re targeting will not need or buy your services. Know exactly who your customers are and target that audience. They can do this by creating user personas, as well as targeting look-a-like audiences based on current subscribers or visitors.
What tools and software have you used?
It helps when a job candidate has years of experience in using industry-specific software. Digital marketing relies heavily on the use of technology from analytics software and email marketing tools to project management tools such as Monday or Asana. Using these tools can help a business with a variety of things such as optimizing websites or setting up email campaigns to stay in touch with their subscribers. You’ll want to focus your answer on tools that will be relevant to the job you’re applying for. The job description should include specific tools that the applicants should have.
Do you have experience working within a budget or planning for the company’s finances?
The fact is that every business needs to save money and use only the services they need. A digital marketing manager is not a banker or financial advisor, but he or she must learn to work within a company or client’s budget. A manager cannot recommend any type of campaign or pursue a long-term project with any client without considering the costs first.
What are the most important skills that digital marketing managers need this year?
Each year the marketing industry changes as business trends change and software technology becomes more advanced. The skills that digital marketing managers need may change. As a digital marketing manager, you’ll likely need to learn or advance your current skill set at many different points in your career. This is called upskilling. Upskilling is the process of learning new skills within your field.
You’ll want to identify the marketing skills that are trending in the industry. For example, a digital marketing manager who specializes in social media marketing will need experience using different social media platforms. Maybe there’s an up and coming platform that would be a great advertising tool that most companies have not yet tapped into. Or maybe your focus is more on SEO and you’re aware that Google is pushing out an upgraded version of Google Analytics. You can mention how learning this upgraded version will be a priority this year. The interviewer wants to know that you stay up to date with marketing trends and news. You can start by subscribing to any of these digital marketing newsletters. Also consider following influencers like Neil Patel or Rand Fishkin. They also want to know that you’re willing to learn new skills to stay relevant on the job.
You’ll likely want to stay away from the most common skills that are needed by all digital marketing managers such as the ability to communicate clearly both written and verbal or leadership skills if you’ll be managing a team of marketing professionals.
Conclusion
Every company looks for specific skills and talents in a job candidate. They don’t expect every applicant to have experience in all of the marketing techniques that exist. There are usually specific questions that they ask each applicant in this field. So, knowing the employer’s expectations is important before you start your interview. And hopefully these digital marketing manager interview questions that we’ve laid out will help you during this process.
